How to wear it

Five minutes the first time, thirty seconds after that. Placing it low is the whole trick — pressed on from the top you get coverage, started at the bottom you get shape.

1. Start with clean, dry skin

No moisturiser, no oil, no fake tan still developing. Adhesive silicone grips skin, not the film on top of it. If you have just showered, give yourself ten minutes.

2. Peel from the corner

Never from the middle — that stretches the adhesive and leaves a dull patch that never grips as well again. Keep the plastic film. It is what protects the adhesive between wears.

3. Place low, then lift

Set the bottom edge against the underside of the breast first, then press upward and inward. Placing it high gives you coverage; starting low gives you shape.

4. Press and hold

Ten seconds a side, flat palm. Body heat is what sets the grip — it gets stronger over the first few minutes, not weaker.

5. Check the mirror before you dress

Both sides even, both edges flat. Adjust now, not through the neckline of a dress.

Taking it off

Peel slowly from the outer edge inward. Never pull straight off. Wash with a little mild soap and warm water, rinse, air dry adhesive side up, then put it back on its film.

Care and reuse

Washed after every wear and stored on the film, a pair lasts up to 50 wears. Never use a hairdryer, never machine wash, never store it face down on a surface. If the grip fades, wash it — nine times out of ten it is skin oil, not the end of the adhesive.

When not to wear it

Not intended for sensitive or thin skin, or for anyone pregnant or breastfeeding. If your skin reacts, take it off and stop.