The Body Tape

Six centimetres of stretch cotton on a five-metre roll. Cut the length you need, place it where the dress needs holding, and it stays there until you take it off.

It works on its own under a backless or deep-V neckline, and it works over an insert when the dress leaves nowhere for a strap to hide.

Comes off with warm water and a little patience — never in one pull.

• Lifts up to two cup sizesNo surgery, no push-up bra, nothing digging into your shoulders.
• Adhesive on both facesOne side grips your skin, the other grips the cup, so nothing slides through the night.
• Nothing to sew or pinPeel, place, wear. Move the same pair between outfits and wash them at the end of the night.
• Not for every skinNot intended for sensitive or thin skin, or for anyone pregnant or breastfeeding.

For the best fit, take your true size. Only size down if you sit between two. Going up does not add lift — it adds an edge that shows through fabric.

Five minutes the first time, thirty seconds after that. Placing it low is the whole trick — pressed on from the top you get coverage, started at the bottom you get shape.

• 1. Clean, dry skinNo moisturiser, no oil, no fake tan still developing. Adhesive silicone grips skin, not the film on top of it.
• 2. Peel from the cornerNever from the middle — that stretches the adhesive and leaves a dull patch that never grips as well again. Keep the film.
• 3. Place low, then liftBottom edge against the underside first, then press upward and inward.
• 4. Press and holdTen seconds a side. Body heat is what sets the grip.
• 5. Check the mirrorBoth sides even before you get dressed.

Five shapes doing five different jobs. They look alike in a photograph and behave nothing alike on.

• The SculptLifts up to two cup sizes. For deep-V tops and triangle bikinis.
• The Sculpt PetiteThe same shape, scaled down for an A or a B cup.
• The SweetheartHeart-shaped, pushes inward for a deeper centre line. For sweetheart necklines and corset tops.
• The Sculpt LiteFeather-thin. Lifts and shapes without adding size.
• The Sculpt RoundSmooths and covers only. Invisible under anything sheer.